Customer Profile

Zhejiang Taomotor Co., Ltd. (ChiNext listed company, stock code 301345) is an electric mobility and outdoor recreation solution provider with a global perspective, dedicated to providing consumers worldwide with "infinite outdoor driving experiences."

The company focuses on two product categories: electric mobility and outdoor specialty vehicles. Electric mobility products (E-mobility) are primarily road vehicles, including electric low-speed vehicles and electric two-wheelers, with the latter encompassing e-bikes, e-scooters, and e-balancers. Outdoor specialty vehicles, also known as Powersports, are primarily off-road vehicles, including ATVs and dirt bikes.

The company's products are sold in 70+ countries and regions, with 790+ premium dealers, and are carried by 3,400+ Walmart stores, 1,900+ TARGET stores, and other major retail chains, winning widespread consumer favor through outstanding practicality and adaptability.

IT Challenges

Bottlenecks of Fragmented Multi-System Operations Under Global Expansion

Business covering 70+ countries and regions, with orders, inventory, fulfillment, and finance scattered across multiple independent systems; Data from three major manufacturing bases in China, the US, and Southeast Asia difficult to aggregate and coordinate in real time; Multi-brand (DENAGO, GOTRAX, TAO MOTOR) multi-channel operations causing data fragmentation; Channel data from Walmart, TARGET, and other major retail chains not integrated with internal systems; Financial consolidation and report generation relying on manual reconciliation, with long month-end closing cycles

Solution

Global Unified Digital Operations Platform Centered on NetSuite

Implemented Oracle NetSuite ERP to build a unified operations architecture covering multiple global regions; Connected Amazon and other eCommerce platforms with internal ERP data pipelines through SUNOAN AIO CONNECTOR; Integrated supply chain and inventory management processes across three major manufacturing bases in China, the US, and Southeast Asia; Established unified financial accounting and reporting systems for multiple brands (DENAGO, GOTRAX, TAO MOTOR); Connected order and fulfillment systems with Walmart, TARGET, and other major retail chains, achieving omnichannel data synchronization

Customer Outcomes

Measurable Changes After NetSuite Became the Operational Core

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From fragmented tools to a unified platform, global operations finally have a single source of truth.

Through NetSuite ERP implementation, Taomotor consolidated multi-region, multi-brand operations into one unified platform, supporting rapid business growth after its ChiNext IPO.

Taomotor

Operations and Finance Management