Customer Profile

Shenzhen Dianminghai New Energy Co., Ltd. (hereinafter "Dianminghai") was founded in 2013 and is a supplier and innovator of small-to-medium user-side energy storage solutions and leading portable energy storage products. It is a National High-Tech Enterprise, National Specialized and Sophisticated "Little Giant" Enterprise, one of Shenzhen's first batch of "Unicorn" enterprises, and was selected for the Kechuang China Emerging Enterprise Top 100.

Its brand BLUETTI is sold globally, with products covering portable energy storage, home energy storage, commercial & industrial energy storage, and solar panels across multiple scenarios. Multiple products have won international design awards including iF and Good Mark, and two products were selected for TIME Magazine's Best Inventions of 2025.

As of December 31, 2025, Dianminghai has shipped over 3.5 million energy storage products globally, with products sold in 120+ countries and regions. The company holds over 300 invention patents, utility models, and software copyrights, with a team of over 2,000 people, including 300+ R&D personnel.

IT Challenges

Fragmented Cross-Border Operations Data Under Unicorn's Rapid Growth

BLUETTI brand sold in 120+ countries globally, with regional sales and financial data scattered across multiple independent systems; Portable storage, home storage, and commercial & industrial storage product lines running in parallel, with operational data difficult to manage uniformly; Cross-border eCommerce channels (Amazon, etc.) and self-owned website data not integrated with backend ERP; Multi-currency, multi-entity financial accounting and consolidated reports relying on manual processes, with data accuracy challenges; Global warehousing, logistics, and after-sales service systems lacking a unified inventory visibility platform

Solution

NetSuite Multi-Entity Architecture Achieving Global Business-Finance Integration

Implemented Oracle NetSuite ERP multi-entity architecture to unify management of global regional finance and operations; Connected Amazon and other cross-border eCommerce platforms and self-owned website data pipelines through SUNOAN AIO CONNECTOR; Integrated supply chain and inventory management across portable storage, home storage, and commercial & industrial storage product lines; Established unified sales channels, warehousing & logistics, and financial accounting processes covering 120+ countries; Built an end-to-end digital management system from R&D to sales, supporting the specialized little giant's global operations

Customer Outcomes

Measurable Changes After NetSuite Became the Operational Core

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From fragmented systems to a unified NetSuite platform, the unicorn enterprise's global operations have a solid foundation.

Through NetSuite ERP implementation, Dianminghai built an end-to-end digital management system from R&D to sales, supporting the specialized little giant enterprise's global high-speed operations.

Dianminghai

Operations and Finance Management